The next thing to look at is your intended audience. What are some features of the type of people you'll have look at your site? For example, what is their age, needs, concerns, activities, related interests, etc. Looking at your primary audience may give you some ideas on how to design your site and what content to include.

For most unit web sites, the audiences will include:

• Members of your unit
• Families and friends of your members
• People in your community
• Scouts and others around the world

Once you know who is accessing your site, determine what they most likely want from your web page:

Now that you know who will be using your site and what they want, you can focus on the priority users and needs. Determine who is most important to serving well, and make sure your site provides easy and intuitive access to the content they want. The navigation, look-and-feel, technology and writing should all be centered on your most important audience.

If the Scouts in your unit are the top priority, make sure they can find the event information and forms easily. They want fun graphics and a good-looking site written for them. Figure out what browsers your members use and what speed their connections are. You can fine-tune the graphics, language and technology to provide the best experience possible.

Once your top priority audience is taken care of, see how the other audiences can be accommodated in the design. Additional links, navigation and options can be included in the same site or broken into it's own section of the site. In our own site, this section on unit web sites is considered be beyond the needs of our primary audience (our members and families), and so is outside of the regular navigation in its own section of the site.