Where does content come from? Depending on the focus of your website, the information should be the same information gathered and distributed to your members. The information you give to new scouts, new families and other scouts in your district is the same information they are interested in on your site:

• General unit information (sponsor organization address, meeting times and places, dens/patrols, etc.)
• Contact information (committee chair, cubmaster, den leaders)
• Upcoming activities (pack meetings and activities, den meetings, community service and training)
• Photos/descriptions of recent activities
• Links to other resources (depends on focus of the website)
• Fun stuff (games, ideas and pictures appropriate to the audience)

“Look and Feel”

A consistent look and feel in your site helps build loyalty and recognition. You should think about using the same colors, fonts, graphic style and navigation. There are technical solutions to help implement a consistent look and feel(Cascading Style Sheets, Templates, etc.) that will be discussed in the technology section, but you need to think about these issues up front, to make them easier to use throughout.

The look and feel tells users a lot about how you see your site and what you stand for. Look for colors and fonts that make the statement you are trying to portray.

Copyrights and Trademarks

Use of copyrighted materials without permission is illegal and cannot be condoned by the Boy Scouts of America or any associated unit. Make sure you get permission and attribute stories, pictures, graphics, etc. to the appropriate copyright holders on your site. Instead of copying text or graphics, consider linking to the site (see Safety). This ensures the copyright holder gets the proper credit. Any time you link to another site, you should ask for permission or simply let them know as a courtesy.